Management Team

Group CEO & Founder

Dr. Jim Li Hui Hong

Dr. Jim LI H.H.

DIGIPAS TECHNOLOGIES INC. is a California based company specializing in research, design and distribution of Digi-Pas® and eGeeTouch® brands products and services. We focus on in-depth research and development of leading-edge technologies and innovative products within specialised fields targeting at global niche market segments. The company is led by Dr Jim Li who attained a PhD from Cambridge University, UK and he owns over 30 worldwide patents in the field of advanced technology deployment to electronic devices and manufacturing processes. He worked as an R&D engineer at a large US instrument company before starting his own company in 1993, focusing on manufacturing of electronic modules for large Japanese multinational corporations.

In 2009, Jim pioneered the world-1st Digi-Pas® dual-axis precision digital level embedded with ultra-high precision MEMS technology which greatly contributed to the precision engineering industries as evidently used by some of the world’s most technologically advanced companies, research laboratories and government institutions such as NASA, Airbus, Boeing, Lockheed Martin, U.S. Navy, U.S. Air Force, Mazak, Carl Zeiss, Intel, Mitsubishi, Honda, Makino, BMW, US Naval Research Laboratory, Cambridge University's Cavendish Laboratory etc. In 2014, he further pioneered the world-1st eGeeTouch® smart luggage lock utilizing leading-edge proximity-access security technology, and subsequently winning the prestigious U.S. CES 2015 and CES 2016 Innovation Awards in successive years. These smart locks have also won New Product Award at Japan's largest DIY-Homecenter Tradeshow for three successive years in 2014, 2015 & 2016.

Dr Li published numerous papers in the area of new product introduction (NPI) strategy and manufacturing technology at leading international journals. Two of his papers were cited in a whitepaper published in 2014 by a governmental unit under Japan's Ministry for Economics, Trade and Industry (METI) on policy guiding Japanese promising SMEs to innovate and independently expanding their products and services into global markets instead of conventionally tagging along with their MNCs to internationalise. Presently, Dr Li is a visiting Research Fellow at the Institute for Manufacturing, Cambridge University, UK and he is also an Honorary Professor at Nottingham University Business School, UK.

Jim's entrepreneurial endeavor has led to the founding of DIGIPAS with its affiliated companies (known as Digipas Group) located at several strategic geographical regions. He brought with him over 20 years of experience in management and technical expertise.


Research & Publications at Cambridge University >
Professorship at Nottingham University >
Recent Publications >

Group Advisory Team

Dr. Zheng ZHENG

Dr. Zheng graduated with a PhD at Manchester University, UK in 1991 specializing in microelectronic superconductivity, particularly the development and design of MEMS sensors and ASIC fabrication technologies. He has over 20 years of hands-on R&D experience, as Research Engineer at a UK leading Instrument company and later as a Research Scientist, spun off numerous advanced ASICs presently still used by world-leading automotive manufacturers, at the Institute of Microelectronic under ASTAR, the leading Singapore Government Science and Technology Research Agency.

Prof. Kim Hua TAN

Professor Tan graduated with a PhD at Cambridge University, UK specializing in Manufacturing Strategy Implementation. In a decade, he has conducted extensive academic research focusing on Product Innovation, Lean Manufacturing and Supply Chain Management with publication of over 80 papers in leading international journals. Prof. Tan is the Head of Operation Management at the Business School of Nottingham University, UK.

Global Sales & Marketing Team

Budi PHUA ( USA - Digipas Technologies Inc. )

VP of Business Development for all eGeeTouch® & Digi-Pas® product lines - US, Canada and global


Ming YONG ( USA - Digipas USA, LLC )

VP of Sales and Marketing for Digi-Pas® leveling instrument product line – North America


Sarah HECKMANN ( GERMANY - Heckmann Präzisionstechnik GmbH )

VP of Sales and Marketing – Germany & Northern EU region


Kazuhiro FUJII ( JAPAN - JSB Tech Japan Co., Ltd )

Sales and Marketing for eGeeTouch® product line – Japan


Daisy LEE ( UK - Tarax Technology Ltd )

VP of Sales and Marketing – UK & Southern EU region


Han Yong NG ( SINGAPORE - JSB Tech Pte Ltd )

Sales and Marketing for Digi-Pas® product line – Asia Pacific region & China